Welcome to Pride Chevrolet

The Pride Motor Group of Lynn, MA, has been a family-owned and -operated business for over 40 years, and we work diligently every day to make customers feel relaxed and welcomed. When you choose one of our Lynn, MA, car dealerships, we want you to feel as if you're a member of our family -- and we're proud to have you! We enjoy building long-lasting, close relationships with customers, many of whom are on a first-name basis with members our team. Customers enjoy coming to us not only because they become a part of our close-knit Pride family, but also because they gain easy access to management whenever necessary. They know that any member of our team is always happy to meet with them.

Giving back to the community we're a proud part of is important to us, too. Everyone here at the Pride Motor Group makes a special effort to be involved in organizations and charities that are near and dear to our hearts. Our Chevy dealership is honored to be involved in the Making Strides Against Breast Cancer Walk, and our Hyundai store participates in the Hope on Wheels walk to end childhood cancer. As a group, we run a team at the Dana-Farber Jimmy Fund Cancer Walk. Locally, we also sponsor Revere Little League teams, youth soccer in Lynn and community football teams. These are just some of the ways that we show how thrilled we are to serve locals within our community.

Here are More Reasons to Buy from the Pride Motor Group:

  • Our diverse team is composed of people from all different backgrounds who speak many different languages, making communication simple.
  • Our Lynn, MA, Chevy dealership was named a Chevy District Champion, which means we're among the best in our district when it comes to new-car sales.
  • Customers who buy a new car from our Chevy dealership can take advantage of complimentary maintenance for their first two years of ownership.
  • When you choose to service with us, you can make use of our shuttle service and loaner vehicles to continue about your day.
  • While you're at any of our dealerships, you can enjoy free Wi-Fi, coffee, snacks, popcorn and a TV.
  • Our service centers are open every Saturday until 5:00 p.m. for your convenience, and we post new service specials monthly to help you save.

Dealer Info

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri - Sat9:00 AM - 6:00 PM
  • Sun11:00 AM - 4:00 PM
Concierge Hours:
  • Mon - Thu9:00 AM - 5:00 PM
  • Fri - Sat9:00 AM - 4:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat7:30 AM - 4:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat7:30 AM - 4:00 PM
  • SunClosed
Body Shop Hours:
  • Mon - Fri8:00 AM - 5:00 PM
  • Sat - SunClosed

Meet the Staff

Suzanne Iovanna

Suzanne Iovanna, President

In October, 2014 her husband Michael was killed in a car crash just blocks away from the home they shared with their children Michael and Alexandra.  On that day, Suzanne became a single parent and the new owner of Pride Motor Group in Lynn, Massachusetts which includes Pride Hyundai, Pride Kia and Pride Chevrolet.

A 1986 graduate of the University of New England’s Westbrook College with a degree in Health Sciences, Suzanne loved her work as a periodontal surgical assistant.  After the birth of her children, she settled into the joy of raising them, supporting her daughter’s elite status as a pairs figure skater and her son’s success as a high school and collegiate hockey player.

The idea of taking over a thriving family business with no experience in the automotive industry was terrifying, but Suzanne met each obstacle with determination, graduating from NADA, the National Automobile Dealers Association certification program in 2017. She also traveled to Korea for training by Hyundai and Kia, earning the title of Dealer Principal.

In an industry dominated by men, Suzanne is blazing a new trail.  As one of a handful of women who own car dealerships in America, she is determined to create opportunities for women to thrive under her fair and honest leadership.  Suzanne’s inspiring story has been profiled on the award-winning podcast series The Story Behind Her Success. The mission of Pride Motor Group is to treat each customer like family and Suzanne is determined to earn a person’s trust. 

Joseph Vignone

Joseph Vignone, VP of Operations

Michael Iovanna

Michael Iovanna Jr.                        General Sales Manager

Alexandra Iovanna

Alexandra Iovanna                    Marketing Manager 

Pride History

Ralph Iovanna

Ralph Iovanna

Ralph Iovanna's journey in the automotive industry began when he dropped out of school in the 9th grade to become an automotive technician. Through hard work and dedication, he rose through the ranks to become a general manager. Eventually, Ralph seized the opportunity to purchase what is now known as Pride Motor Group. He chose the name "Pride" because he has "always taken pride in everything he did!"

Michael Iovanna

Michael Iovanna, Ralph's son, started working at the dealership as a teenager. He graduated from Stonehill College with a Bachelor's Degree in Business in 1986. After serving as General Manager, he became the youngest nominee successor. In 2007, following Ralph's passing, Michael became President of Pride Motor Group. In October 2014, Michael passed away, and his wife, Suzanne Iovanna, took over the business to continue the family legacy.

Visit Our Showroom at Pride Chevrolet, Inc.

Map of Pride Chevrolet, Inc.

Get Directions

715 Lynnway, Lynn, MA, 01905
Pride Chevrolet, Inc. 42.4509, -70.9631.